S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie
JUST Branding
Playfulness as a Catalyst for Innovation
This chapter explores the vital role of playfulness and experimentation in driving innovation. It outlines a three-step framework that encourages creative challenges, rapid feedback, and learning from failures, illustrated by a case study from Meta that demonstrates the broad applicability of these principles.
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