In this discussion, ShannaRea Dennis, a brand strategist from Toronto and owner of Anticity, delves into the art of rebranding. She explains why businesses might need a rebrand and the significant benefits it brings. Highlights include the critical steps in defining brand attributes before design, the importance of engaging stakeholders, and the emotional connections that can drive customer loyalty. ShannaRea also touches on the revolutionary role of AI in branding while stressing the necessity for human insight. Perfect for anyone looking to refresh their brand!

In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. 👉 Learn more: https://justcreative.com/podcast Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed.

Level up your understanding of experience design with this enlightening episode. 👉 Learn more: https://justcreative.com/podcast Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.

How does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. 👉 Learn more: https://justcreative.com/podcast With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape. In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads. Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space. Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!

What are the strategies propelling the world’s top 181 brands to the pinnacle of global success? 👉 Learn more: https://justcreative.com/podcast In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb. She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance. Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders. This framework demystifies the complex questions of brand development and provides a structured approach to finding the answers. If you're seeking clarity in branding and wish to cut through the BS, this episode is must-listen! Tune in for a deep dive into the art and science of brand building, guided by the expertise of Sarah Robb! — **Limited Time Offer** Sarah has generously offered our listeners 10% off her Brand Strategy Academy, a clear, practical online course that breaks through the jargon and equips you with the process and tools you need to develop world-class brand strategies. Visit the link below and enter code ‘JUSTBRANDING’ for 10% off. https://justcreative.com/go/bss Enjoy!

In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. 👉 Learn more: https://justcreative.com/podcast Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape. Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies. This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.

Sick of long winded brand building processes that take months and loose momentum? Then you need to know about "Brand Sprints"! 👉 Learn more: https://justcreative.com/podcast In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days. We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them. Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting!

Professor Byron Sharp, an influential figure in marketing science and Director of the Ehrenberg-Bass Institute, discusses the scientific principles behind brand growth. He explores concepts from his book 'How Brands Grow' including mental and physical availability, the synergy between distinctiveness and differentiation, and the power of branding assets. Byron debunks myths around brand loyalty and emphasizes the need for broad market reach. He offers practical advice on applying these insights and highlights the importance of continuous brand exposure. A must-listen for valuable branding insights.

Season 5 kicks off with Jacob Cass and Matt Davies discussing the ever-changing branding landscape, addressing AI integration, post-COVID market dynamics, and economic challenges. They cover pricing strategies, AI impact on branding, agency tools, legal aspects, seeking feedback, and learning resources in branding industry.

Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year. 👉 Learn more: https://justcreative.com/podcast This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys. Episode 8 takes a different turn with Mike Roberts, exploring personal branding and the influential role of LinkedIn. In Episode 11, Ian Barnard brings practical wisdom on building big brands with modest budgets, followed by a rebellious twist in Episode 5 with Stix of Liquid Death, who redefines branding norms. Episodes 9 and 15, featuring Fred & Erik of SNASK delve into the heart of creativity, empathy, and culture, and the development of BIG brand ideas. The art of workshop design is elegantly unfolded by Brittni Bowering in Episode 3, while Rachel Davis in Episode 14 balances the scales between facilitation and strategy. Chris Kocek in Episode 16 and Dan White in Episode 7 take us through the intricate process of uncovering insights and measuring brand impact. Miri Rodriguez’s Episode 17 on Brand Storytelling and Jenni Romaniuk’s Episode 12 on Distinctiveness & Differentiation provide a masterclass on crafting compelling narratives and standing out in a crowded market. Terri Goldstein in Episode 10 and Hamish Smyth in Episode 13 bring their expertise on mastering brand building in regulated environments and the art of consistency in brand guidelines. Lastly, Kate Pincott in Episode 4 explores the cutting-edge world of NFTs and their impact on brands, while another Episode 17 offers insights into brand growth through AI, marking the convergence of branding and technology. Join us as we revisit these captivating discussions, each a cornerstone in the edifice of modern branding and marketing.