In this enlightening episode of JUST Branding, you’ll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft. Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong connections. Key discussions include Miri’s branding journey, the power of storytelling, building a ‘Storytelling Machine’, how to leverage AI, plus case studies and practical advice. This episode is a must-listen for those interested in elevating their brand's narrative and connecting more authentically with their audience!

Tune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek.  Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business. Kocek delves into the essence of what constitutes a true insight, differentiating it from mere observations, data, and trends. He emphasizes the rarity and power of genuine insights, providing examples to illustrate his points.  Our discussion further explores effective strategies for uncovering insights, including helpful data points and methods to bring order to the often chaotic process of insight discovery. Plus, practical advice on presenting insights to clients, ensuring they are impactful and persuasive.  Tune in and uncover genuine insights.

Join branding experts Matt Davies and Jacob Cass as they uncover the secrets behind crafting BIG Brand Ideas that drive brands to greatness. They explore the power of compelling brand ideas, share real-world examples, and emphasize the importance of collaboration in developing impactful strategies. Tune in to ignite your brand's future with electrifying insights!

When collaboratively building a brand, how does a strategist balance both the facilitation of workshops and the task of creating the strategy 🤔. What are the key challenges? How can they be overcome? This is the topic of this value-packed episode. As a workshop ExperienceDesigner and facilitator known for her work with the Butter and Miro Communities and as a brand strategist working with global teams Rachel Davis is a bit of a unicorn. In this episode, we tuck into the very real challenges of the strategist+facilitator with practical tips, tricks, and ideas shared from the outset. Rachel shares experiences and ideas gleaned from her 10+ years as a practitioner in this space. Not to be missed.

Join us and Hamish Smyth as we unravel the crucial role of brand guidelines in achieving brand consistency, recognition, and trust. We’ll explore the key elements of successful guidelines and gain insights from renowned brands, plus learn how to avoid common pitfalls and create brand guidelines that people actually use. Plus, we introduce the ground-breaking "Standards" tool transforming brand guidelines for the better. This episode is a must-listen for all seeking branding excellence!

Marketing expert Professor Jenni Romaniuk discusses the significance of distinctiveness and differentiation in branding. She shares key elements for building distinctive brands and provides examples of distinctive brand assets. The podcast also explores the challenges faced by brands when entering new regions with different cultures, discusses the new Twitter rebrand, and emphasizes the importance of widening reach and adapting to the changing landscape of marketing.

Marketing strategist Ian Bernard shares insights on building big brands on small budgets, including the 4Cs of positioning and creating future demand. He discusses common advertising mistakes, the 2-4-5 framework for full-funnel advertising, digital marketing mistakes, and strategies for top-of-mind positioning. The podcast also emphasizes the importance of brand marketing vs. performance marketing, creating a benefit ladder, the role of context in brand building, building awareness on a small budget, and the need for differentiation as a small brand.

Mastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein! 🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades. 🏢 Step into the captivating realm of brand creation amidst regulations, where Terri unveils her groundbreaking methods and invaluable experiences in the medical field. Discover how she skillfully guides customers to 'way-find' and effortlessly navigate through her Shelf Sight Sequence, tapping into our innate ability to perceive colors, shapes, and symbols. 🌟 Brace yourself for a deep dive into the core challenges encountered in regulated spaces and Terri's ingenious solutions. Uncover the pivotal role distinctive assets play as strategic drivers and gain invaluable insights on how to conquer the unique hurdles faced by brand builders operating in regulated environments. ✨ Don't miss out on this dynamic conversation packed with wisdom and inspiration. Tune in now and revolutionize your brand-building game in the world of regulations!

Frederick Ost and Erik Kockum of SNASK join us to discuss how to build culture, and along the way our conversation diverts into a myriad of topics including creativity, empathy, philosophy, and of course, branding. We discuss how their agency SNASK approaches brand building, the key to creativity, how to create a culture of trust and creativity, as well as how leading with vulnerability and empathy can give you an edge in the industry.

LinkedIn is one of the most powerful platforms for making business connections and growing your personal brand. But are you leveraging its power to the full? Join us in this episode as we are joined by LinkedIn expert, Mike Roberts, to dig deep into how to use LinkedIn to grow your personal brand for success. Together we review how LinkedIn can help you build a powerful personal brand and what you need to do to ensure your LinkedIn profile is in tip-top condition for success. We also get Mike's top tips on how to use the platform, how video is the next big thing, and what you can do right now to bring awareness to your brand. Not to be missed!