JUST Branding
JUST Branding - by Jacob Cass & Matt Davies
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
Episodes
Mentioned books
Aug 20, 2024 • 45min
S05.EP13 - Building Brands with Soul with Maria Brasil
The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism.
👉 Learn more: https://justcreative.com/podcast
Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture.
She explains the concept of conscious capitalism, which revolves around four pillars: higher purpose, conscious leadership, conscious culture, and stakeholder integration.
Maria and the hosts delve into the importance of building brands “from the inside out,” stressing that true brand authenticity stems from the company’s core values and culture, not just external marketing efforts. Maria shares insights from her work, including a project with a fintech company in Brazil’s favelas, where she helped develop a brand that resonates deeply with its community by addressing their unique needs and challenges.
The episode also explores the challenges of integrating conscious capitalism into business practices, emphasizing the need for leaders to take the time to understand and authentically embody the brand’s values. Maria concludes by encouraging companies to consciously build brands that are not only profitable but also meaningful and aligned with their internal culture.
Conscious Capitalism is a business philosophy that emphasizes the importance of aligning business practices with social and environmental responsibilities. It advocates for a business model that serves all major stakeholders, including customers, employees, investors, communities, suppliers, and the environment, rather than solely focusing on maximizing shareholder value.
Aug 4, 2024 • 58min
S05.EP12 - Secrets of Logo Design with Ian Paget
In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek.
👉 Learn more: https://justcreative.com/podcast
Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations.
Our conversation begins with Ian sharing his journey into logo design, then we delve into the intrinsic value of logos, their role in business success, and examine real-world examples of impactful logos.
Ian provides insights into the attributes of a good logo, common pitfalls, and how to choose the right logo designer for your business.
We explore the logo design process, current trends, and touch on the future of logo design, including Ian’s thoughts on AI’s role in the field.
Finally, the episode offers practical advice for entrepreneurs on leveraging logos for brand success and for designers on building a successful career and personal brand in the industry.
Join us for this insightful discussion that bridges the perspectives of both business owners and designers in the world of logo design.
Jul 16, 2024 • 1h 1min
S05.EP11 - The No BS Guide to Strategy with Alex Smith
In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.”
👉 Learn more: https://justcreative.com/podcast
We start by exploring Alex’s background and what inspired him to write “No BS Strategy.”
Alex then defines strategy and branding in his unique, straightforward style.
We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid.
Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith!
Jun 25, 2024 • 1h 9min
S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins
In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .
👉 Learn more: https://justcreative.com/podcast
Alexandra emphasizes that anyone can create memorable brand names with the right approach.
She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.
Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.
Tune in for practical tips on how to create brand names that stick!
4 snips
Jun 5, 2024 • 58min
S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
In this discussion, ShannaRea Dennis, a brand strategist from Toronto and owner of Anticity, delves into the art of rebranding. She explains why businesses might need a rebrand and the significant benefits it brings. Highlights include the critical steps in defining brand attributes before design, the importance of engaging stakeholders, and the emotional connections that can drive customer loyalty. ShannaRea also touches on the revolutionary role of AI in branding while stressing the necessity for human insight. Perfect for anyone looking to refresh their brand!
May 21, 2024 • 47min
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.
👉 Learn more: https://justcreative.com/podcast
Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose.
If you want help punching up your brand positioning, this episode is not to be missed.
May 4, 2024 • 32min
S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
Level up your understanding of experience design with this enlightening episode.
👉 Learn more: https://justcreative.com/podcast
Brands are more than just logos and fonts.
They are experiences from which consumers formulate meaning.
In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years.
We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.
Apr 13, 2024 • 1h 6min
S05.EP06 - B2B Marketing with Jade Tambini
How does brand interact with the discipline of marketing?
In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy.
👉 Learn more: https://justcreative.com/podcast
With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales.
Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape.
In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads.
Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space.
Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!
Mar 26, 2024 • 1h 1min
S05.EP05 - Brand Frameworks with Sarah Robb
What are the strategies propelling the world’s top 181 brands to the pinnacle of global success?
👉 Learn more: https://justcreative.com/podcast
In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb.
She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance.
Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders.
This framework demystifies the complex questions of brand development and provides a structured approach to finding the answers.
If you're seeking clarity in branding and wish to cut through the BS, this episode is must-listen!
Tune in for a deep dive into the art and science of brand building, guided by the expertise of Sarah Robb!
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**Limited Time Offer**
Sarah has generously offered our listeners 10% off her Brand Strategy Academy, a clear, practical online course that breaks through the jargon and equips you with the process and tools you need to develop world-class brand strategies.
Visit the link below and enter code ‘JUSTBRANDING’ for 10% off.
https://justcreative.com/go/bss
Enjoy!
Mar 5, 2024 • 44min
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.
👉 Learn more: https://justcreative.com/podcast
Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.
We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.
Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies.
This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.
