JUST Branding S05.EP14 - Brand Management with Raitis Velps
Sep 18, 2024
Raitis Velps, CMO at Corebook and multidisciplinary lecturer, dives into the future of brand management. He discusses the challenges of traditional style guides and how outdated assets can harm brand perception. Velps unveils innovative tools like Corebook Studio that offer real-time, dynamic solutions to improve brand consistency. The conversation touches on the transformative role of AI in branding, the importance of transparency, and actionable insights for agencies and brand leaders navigating today’s fast-paced market.
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Episode notes
Joining A Startup After Doubt
- Raitis recounts joining Corebook after initially dismissing it as an immature MVP.
- He changed his mind after meeting the founders and became their first hire, leaving a large brand to join the startup.
Scattered Assets Erode Brand Confidence
- Brand teams lose confidence when assets and guidelines are scattered across platforms.
- A unified ecosystem reduces time wasted searching and restores trust in branding integrity.
Guidelines As An Engaging Experience
- Interactive online guidelines become an experience, not a rulebook, and drive engagement.
- Multimedia examples make people return and follow brand rules because they enjoy the hub.