
S05.EP14 - Brand Management with Raitis Velps
JUST Branding
00:00
Navigating the Future of Brand Management
This chapter explores the significance of brand management in 2024 through a conversation with a seasoned expert who shares their personal journey from healthcare marketing to a startup. Highlighting modern branding challenges, including consistency and asset management, the discussion emphasizes the need for an integrated online platform like Corebook to streamline processes. Through humor and candid insights, the chapter delves into the evolving landscape of branding strategies and the importance of aligning with organizational values.
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