Raitis Velps

Raitis Velps, CMO at Corebook and multidisciplinary lecturer, dives into the future of brand management. He discusses the challenges of traditional style guides and how outdated assets can harm brand perception. Velps unveils innovative tools like Corebook Studio that offer real-time, dynamic solutions to improve brand consistency. The conversation touches on the transformative role of AI in branding, the importance of transparency, and actionable insights for agencies and brand leaders navigating today’s fast-paced market.