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S05.EP14 - Brand Management with Raitis Velps

JUST Branding

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Navigating Brand Management Challenges

This chapter explores the hurdles faced by brand teams in large organizations, particularly the issues arising from lengthy approval processes. It emphasizes the need for efficient onboarding using video and audio tools to reinforce brand consistency, while discussing the transformative potential of AI in enhancing brand messaging and the associated data privacy concerns.

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