S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën
Feb 11, 2025
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Lida Citroën, an award-winning expert in reputation management and author of The New Rules of Influence, shares her insights on building trust and authentic influence. She discusses how the landscape of leadership is shifting, emphasizing the importance of genuine connections. Lida presents a 10-step process for influencers and highlights the role of storytelling in creating impactful relationships. Tune in for actionable strategies to boost confidence and lead with purpose in today's evolving world.
Influence today requires authenticity, transcending traditional authority to foster genuine connections and drive meaningful change.
Storytelling is essential for leaders, as it helps humanize their message and build trust with their audience.
The Brand Builders Alliance aims to enhance branding skills and create a supportive community through masterclasses and expert coaching.
Deep dives
Launch of the Brand Builders Alliance
A significant announcement is made regarding the launch of the Brand Builders Alliance, an exclusive membership designed for brand builders, entrepreneurs, and designers. This new initiative aims to create a thriving community where individuals can enhance their branding skills, grow their businesses, and connect with like-minded professionals. Members will benefit from fortnightly masterclasses, expert coaching, and exclusive resources tailored to their needs. The Alliance's focus is on fostering collaboration and support among those passionate about branding, allowing members to elevate their expertise and networking opportunities.
Understanding Influence and Its Importance
Influence is framed not merely as a social media phenomenon but as a means to gain credibility and drive meaningful change. It is presented in a broader context, where having influence allows individuals to advocate for their beliefs and ideas effectively. The discussion emphasizes that influence should transcend traditional expectations of authority and is rooted in authenticity and personal branding. By understanding the importance of influence, individuals can position themselves to make a substantial impact in various spheres of life, whether in meetings or broader social movements.
Evolution of Influence in Today's Context
A noticeable shift in how influence is perceived today versus a decade ago is highlighted, with a particular emphasis on the impact of the COVID-19 pandemic on collective experiences. The pandemic has fostered a desire for authenticity and genuine connections, dispelling the previously dominant narratives of polished and airbrushed personas. This new environment encourages individuals to embrace their authentic selves, including imperfections, which resonates more deeply with audiences today. The conversation asserts the importance of transparency while also cautioning against oversharing personal stories that may not align with one’s branding.
The Significance of Storytelling
Storytelling is identified as a crucial tool for leaders aiming to connect with their audience and establish trust. It plays a vital role in humanizing leadership and making messages memorable, as a well-structured story can evoke emotions and foster connections. Leaders are encouraged to embrace their unique narratives, as every individual's story holds the potential to inspire and resonate with others. The discussion reinforces that storytelling, when executed effectively, can significantly enhance one's influence by creating shared experiences and fostering deeper relationships.
Practical Steps for Building Influence
The episode concludes with actionable advice for individuals looking to enhance their influence, stressing the importance of courage and small, incremental steps. Listeners are encouraged to identify their why and pursue their passions while learning to raise their hands and share their ideas in various settings. The concept of measuring influence through various metrics is also introduced, highlighting that influence can manifest in unexpected ways. This practicality aims to empower individuals to take ownership of their personal brands and create positive change in their environments.
