JUST Branding S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën
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Feb 11, 2025 Lida Citroën, an award-winning expert in reputation management and author of The New Rules of Influence, shares her insights on building trust and authentic influence. She discusses how the landscape of leadership is shifting, emphasizing the importance of genuine connections. Lida presents a 10-step process for influencers and highlights the role of storytelling in creating impactful relationships. Tune in for actionable strategies to boost confidence and lead with purpose in today's evolving world.
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Influence Defined
- Influence is the ability to have credibility and clout, allowing your voice to be heard and taken seriously.
- It's about having an established presence that enables you to pursue your passions and advocate for what you believe in.
Shift in Influence
- The pandemic shifted how we perceive influence, emphasizing authenticity and connection over traditional authority.
- The old rules of polished, scripted appearances are less effective; genuine connection resonates more.
Authenticity vs. Transparency
- Be authentic in your responses, ensuring they align with your beliefs, but avoid oversharing.
- Establish boundaries around sensitive topics to maintain integrity and control your narrative.