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JUST Branding
S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën
Feb 11, 2025
Lida Citroën, an award-winning expert in reputation management and author of The New Rules of Influence, shares her insights on building trust and authentic influence. She discusses how the landscape of leadership is shifting, emphasizing the importance of genuine connections. Lida presents a 10-step process for influencers and highlights the role of storytelling in creating impactful relationships. Tune in for actionable strategies to boost confidence and lead with purpose in today's evolving world.
55:37
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Quick takeaways
- Influence today requires authenticity, transcending traditional authority to foster genuine connections and drive meaningful change.
- Storytelling is essential for leaders, as it helps humanize their message and build trust with their audience.
Deep dives
Launch of the Brand Builders Alliance
A significant announcement is made regarding the launch of the Brand Builders Alliance, an exclusive membership designed for brand builders, entrepreneurs, and designers. This new initiative aims to create a thriving community where individuals can enhance their branding skills, grow their businesses, and connect with like-minded professionals. Members will benefit from fortnightly masterclasses, expert coaching, and exclusive resources tailored to their needs. The Alliance's focus is on fostering collaboration and support among those passionate about branding, allowing members to elevate their expertise and networking opportunities.
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Discover
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