Lida Citroën, a CEO, branding expert, and author, shares fresh insights on the art of influence. She challenges traditional ideas of 'executive presence,' advocating for authenticity over conformity. Lida delves into the journey of embracing vulnerability and purpose in both personal and professional life. She emphasizes the importance of credibility and aligning values with actions to gain trust. The discussion highlights the vital role of inclusivity, authentic engagement, and active listening in today's corporate climate to foster genuine connections.

Lida Citroën, an award-winning expert in reputation management and author of The New Rules of Influence, shares her insights on building trust and authentic influence. She discusses how the landscape of leadership is shifting, emphasizing the importance of genuine connections. Lida presents a 10-step process for influencers and highlights the role of storytelling in creating impactful relationships. Tune in for actionable strategies to boost confidence and lead with purpose in today's evolving world.