CareerCast by the University of Chicago Booth School of Business

The New Rules of Influence

Aug 16, 2024

Lida Citroën, a CEO, branding expert, and author, shares fresh insights on the art of influence. She challenges traditional ideas of 'executive presence,' advocating for authenticity over conformity. Lida delves into the journey of embracing vulnerability and purpose in both personal and professional life. She emphasizes the importance of credibility and aligning values with actions to gain trust. The discussion highlights the vital role of inclusivity, authentic engagement, and active listening in today's corporate climate to foster genuine connections.

36:07

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Episode guests

Lida Citroën

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Episode notes

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Quick takeaways

Authenticity in expressing oneself is essential for career advancement, requiring courage to overcome fears of criticism and rejection.

Establishing credibility through alignment of core values with actions is vital for gaining respect and trust in professional environments.

Deep dives

Understanding Executive Presence

Executive presence is a crucial aspect of career advancement, yet defining and acquiring it can be challenging. Research indicates high importance placed on executive presence, but there is little guidance on how to develop it within individuals. Traditional models suggest that executive presence is tied to outward appearance, behavior, and eloquence; however, many do not fit this mold. The emphasis should instead be on authenticity and individuals feeling comfortable in their own skin, allowing them to connect and engage genuinely with others.

Intro

2min

Redefining Executive Presence: Authenticity Over Conformity

2min

Authenticity and Purpose: A Journey Within

12min

Building Credibility Through Values and Actions

4min

The Mindset of Inclusive Influence in Today's Corporate Climate

3min

The Power of Authentic Engagement

14min

Have you ever been told you need more “executive presence” to succeed without any guidelines on how to do this? You are not alone. Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of The New Rules of Influence, created a new model to help you focus your message, be heard, and expand your influence – with authenticity. In this CareerCast, Lida shared her accessible approach, specific strategies, and actionable steps to help you advance in your current role, make a career pivot, or grow an entrepreneurial venture. Join us for a fresh perspective on influence that will transform the way you navigate your career and life.

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