CareerCast by the University of Chicago Booth School of Business

The New Rules of Influence

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Aug 16, 2024
Lida Citroën, a CEO, branding expert, and author, shares fresh insights on the art of influence. She challenges traditional ideas of 'executive presence,' advocating for authenticity over conformity. Lida delves into the journey of embracing vulnerability and purpose in both personal and professional life. She emphasizes the importance of credibility and aligning values with actions to gain trust. The discussion highlights the vital role of inclusivity, authentic engagement, and active listening in today's corporate climate to foster genuine connections.
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