The New Rules of Influence
CareerCast by the University of Chicago Booth School of Business
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The Power of Authentic Engagement
This chapter explores the transformative journey of connecting with diverse audiences, particularly military service members and school bus drivers, by emphasizing the importance of vulnerability and adaptability. It highlights how personal stories and authenticity can enhance communication and foster stronger relationships, even with initially unreceptive groups. The speakers provide practical advice on leveraging influence in communication, advocating for active listening and genuine connections to inspire and uplift others.
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