Have you ever been told you need more “executive presence” to succeed without any guidelines on how to do this? You are not alone. Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of The New Rules of Influence, created a new model to help you focus your message, be heard, and expand your influence – with authenticity. In this CareerCast, Lida shared her accessible approach, specific strategies, and actionable steps to help you advance in your current role, make a career pivot, or grow an entrepreneurial venture. Join us for a fresh perspective on influence that will transform the way you navigate your career and life.