S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën
JUST Branding
Building Authentic Influence
This chapter explores the foundational elements necessary for building authentic influence, emphasizing the importance of credibility and personal authenticity. It discusses the challenges of visibility, particularly for women and younger generations, and offers practical strategies for increasing professional presence. Through personal anecdotes and insights, the chapter highlights how true influence can emerge from genuine relationships and community engagement, regardless of one's official role.
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