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JUST Branding
S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry
Feb 2, 2025
Steve Noss, the Head of Creative at Cooper Parry, is the creative mind transforming accounting into a vibrant brand. He shares insights on how culture and authenticity can revolutionize a traditionally bland industry. From adopting innovative workplace policies like unlimited holidays to emphasizing customer centricity, Cooper Parry stands out as a rebel in accountancy. Noss also discusses the importance of aligning brand image with company values, all while creating a fun and engaging company culture that attracts top talent.
55:38
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Quick takeaways
- Cooper Parry successfully transformed their brand identity by embracing a vibrant and rebellious culture, differentiating themselves from traditional accountancy firms.
- The firm's impressive revenue growth from Ā£8 million to Ā£180 million exemplifies their commitment to bold aspirations and innovative brand building strategies.
Deep dives
Season 6 Lineup Preview
The podcast highlights an exciting lineup of influential guests for Season 6, including industry leaders such as Mark Ritson and Rory Sutherland. This season aims to provide designers and entrepreneurs with invaluable insights into branding and marketing. The hosts, Jacob Cass and Matt Davies, express their commitment to delivering engaging and thought-provoking content designed to help listeners grow their brands and business acumen. The anticipation builds as they promise a rich array of discussions and expert knowledge throughout the season.
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