JUST Branding S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry
5 snips
Feb 2, 2025 Steve Noss, the Head of Creative at Cooper Parry, is the creative mind transforming accounting into a vibrant brand. He shares insights on how culture and authenticity can revolutionize a traditionally bland industry. From adopting innovative workplace policies like unlimited holidays to emphasizing customer centricity, Cooper Parry stands out as a rebel in accountancy. Noss also discusses the importance of aligning brand image with company values, all while creating a fun and engaging company culture that attracts top talent.
AI Snips
Chapters
Transcript
Episode notes
Steve Noss's Career Journey
- Steve Noss's work experience at a London ad agency sparked his interest in advertising.
- This led him to copywriting, starting his own agency, and eventually joining Cooper Parry.
Cooper Parry's Initial Rebrand
- Cooper Parry, initially a traditional accountancy firm, hired Steve Noss's agency for a rebrand.
- Their presentation, "We Don't Do Grey," aimed to inject color and excitement into the industry.
Importance of Top-Down Endorsement
- Cooper Parry's rebrand was successful due to the partners' willingness to embrace change and be themselves.
- Top-down endorsement of the rebrand was crucial for its success.