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14min chapter
S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry
JUST Branding
Building a Strong Employer Brand
This chapter explores the dual advantages of a robust employer brand for talent attraction and internal team dynamics, particularly in the evolving accounting sector. It discusses the impact of strategic financial management and sustainable growth through mergers and acquisitions while maintaining company culture. The narrative emphasizes the need for bravery in brand-building decisions and fostering a liberating workplace to attract top talent.
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