
S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry
JUST Branding
Transforming Branding in Accounting
This chapter explores the speaker's journey from a traditional agency copywriter to the founder of a creative agency, emphasizing the significance of culture in branding. It highlights Cooper Parry's innovative approach to transforming the perception of the accounting industry through vibrant branding and authenticity. The conversation underscores the importance of aligning brand image with company values to foster a creative environment that attracts talent and resonates with clients.
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