

#8014
Mentioned in 4 episodes
The Right It
Why So Many Ideas Fail and How to Make Sure Yours Succeed
Book • 2019
In this book, Alberto Savoia provides a strategic approach to beating market failure by emphasizing rapid experimentation and the use of pretotypes.
He offers practical tools and frameworks for validating ideas, including the concept of 'pretotyping' to gauge customer interest before investing substantial resources.
The book also addresses psychological and organizational barriers to innovation and provides real-world examples and case studies to illustrate its concepts.
He offers practical tools and frameworks for validating ideas, including the concept of 'pretotyping' to gauge customer interest before investing substantial resources.
The book also addresses psychological and organizational barriers to innovation and provides real-world examples and case studies to illustrate its concepts.
Mentioned by
Mentioned in 4 episodes
Recommended by 

as a very smart book about a history of conservatism.


Kmele Foster

50 snips
#512 - Escape from New York
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as a book containing seven strategies for entrepreneurs to fight failure and win consistently.

Alberto Savoia

38 snips
Alberto Savoia (Google) - Build the Right It [ETL Looks Back]


Jonah Goldberg

32 snips
Conservatism, if You Can Keep It
Recommended by ![undefined]()

as an under-the-radar book with many lessons for product people, especially for those building startups and testing user engagement.

Pawel Huryn

How to Do Product Discovery Right with Pawel Huryn, 175K+ on LinkedIn, Senior PM and Author
Recommended by Sean Schroeder to ![undefined]()

, mentioned by Park as guiding the launch of the Story Cycle Genie.

Park Howell

#526: The Generosity-Driven Storytelling Strategy for Small Business Growth With John Whitt