#8014
Mentioned in 4 episodes

The Right It

Why So Many Ideas Fail and How to Make Sure Yours Succeed
Book • 2019
In this book, Alberto Savoia provides a strategic approach to beating market failure by emphasizing rapid experimentation and the use of pretotypes.

He offers practical tools and frameworks for validating ideas, including the concept of 'pretotyping' to gauge customer interest before investing substantial resources.

The book also addresses psychological and organizational barriers to innovation and provides real-world examples and case studies to illustrate its concepts.

Mentioned by

Mentioned in 4 episodes

Recommended by
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Kmele Foster
as a very smart book about a history of conservatism.
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#512 - Escape from New York
Mentioned by
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Alberto Savoia
as a book containing seven strategies for entrepreneurs to fight failure and win consistently.
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Alberto Savoia (Google) - Build the Right It [ETL Looks Back]
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Jonah Goldberg
heartily endorses it.
32 snips
Conservatism, if You Can Keep It
Recommended by
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Pawel Huryn
as an under-the-radar book with many lessons for product people, especially for those building startups and testing user engagement.
How to Do Product Discovery Right with Pawel Huryn, 175K+ on LinkedIn, Senior PM and Author
Recommended by Sean Schroeder to
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Park Howell
, mentioned by Park as guiding the launch of the Story Cycle Genie.
#526: The Generosity-Driven Storytelling Strategy for Small Business Growth With John Whitt

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