Entrepreneurial Thought Leaders (ETL) Alberto Savoia (Google) - Build the Right It [ETL Looks Back]
38 snips
Jan 29, 2025 Alberto Savoia, Google's first engineering director and the mastermind behind AdWords, shares invaluable insights into product development. He discusses the astounding 80% failure rate of innovations, emphasizing that success hinges on building the right product, not just building it right. Savoia introduces the 'pretotyping' method for validating ideas quickly and cost-effectively. He warns against premature feedback and the risks it carries, urging entrepreneurs to seek genuine market interest before heavy investment. This conversation is a treasure trove for aspiring innovators!
AI Snips
Chapters
Books
Transcript
Episode notes
The Law of Market Failure
- Most new ideas fail in the market, even when executed well.
- This "law of market failure" applies to everyone, even big companies like Google.
Build the Right It
- Focus on building "the right it," an idea that will succeed if executed well.
- Don't just build something right; ensure you're building the right product for the market.
Right It vs. Wrong It Examples
- Savoia contrasts successful products like the Big Mac and Gmail with failures like the Arch Deluxe and Google Wave.
- He highlights that even competent companies can launch failing products, emphasizing the importance of choosing the "right it."
