Validating Business Ideas through Pretotyping

Revisit timeless insights from Alberto Savoia, Google’s first engineering director and the driving force behind the launch of AdWords, in this re-released 2019 ETL episode. As the creator of “pretotyping” and author of The Right It, Savoia tackles one of innovation’s greatest challenges: ensuring you’re building a product the market truly wants. With 80% of innovations failing—even when executed competently—Savoia reframes success as not only building it right, but first building the right “it.” This episode offers powerful strategies for entrepreneurs, product managers, and innovators looking to test ideas quickly and minimize risk in today’s rapidly changing business landscape.

The episode first aired on March 13, 2019

—-----------------------------------

Stanford eCorner content is produced by the Stanford Technology Ventures Program (STVP), the entrepreneurship center at the Stanford School of Engineering. STVP empowers aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

CONNECT WITH US

• X: https://x.com/ECorner  
• LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/  
• Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/  
• YouTube: https://www.youtube.com/user/ecorner  

LEARN MORE

• eCorner by STVP Website: https://stvp.stanford.edu/ecorner 
• STVP Website: https://stvp.stanford.edu/ 

Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://stvp.stanford.edu/giving-to-stvp/.