Alberto Savoia, Google's first engineering director and the mastermind behind AdWords, shares invaluable insights into product development. He discusses the astounding 80% failure rate of innovations, emphasizing that success hinges on building the right product, not just building it right. Savoia introduces the 'pretotyping' method for validating ideas quickly and cost-effectively. He warns against premature feedback and the risks it carries, urging entrepreneurs to seek genuine market interest before heavy investment. This conversation is a treasure trove for aspiring innovators!