Ad Scam

Book •

Mentioned by

Mentioned by

Park Howell

as a book with research around digital marketing, highlighting that only $3 out of every $100 spent reaches an audience of interest.

Mentioned by

Elena Jasper

as one of

Bob Hoffman

's books, discussing the dangers of online tracking.

Mentioned by

Park Howell

as a book discussing inefficiencies in digital marketing.

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