

#12470
Mentioned in 3 episodes
Wired for story
The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
Book • 2012
In 'Wired for Story,' Lisa Cron combines neuroscience with storytelling principles to help writers understand how the brain processes stories.
The book explains how to hook readers by meeting their hardwired expectations, how to structure a story effectively, and how to use conflict and character development to keep readers engaged.
Cron provides numerous examples from literature and film, along with practical advice and checklists to improve writing skills.
The book emphasizes that a story is not just about plot, but about how the protagonist changes as a result of their journey, making it an internal rather than external experience for the reader.
The book explains how to hook readers by meeting their hardwired expectations, how to structure a story effectively, and how to use conflict and character development to keep readers engaged.
Cron provides numerous examples from literature and film, along with practical advice and checklists to improve writing skills.
The book emphasizes that a story is not just about plot, but about how the protagonist changes as a result of their journey, making it an internal rather than external experience for the reader.
Mentioned by
Mentioned in 3 episodes
Recommended as the best book on story, explaining how the nervous system and brain respond to narratives.

Episode 031 - What Copywriters Should Read, Part 2
Mentioned by Nikola as a source for a definition of story, highlighting its similarity to Kendall Haven 's definition.

Kendall Haven on Story Proof: The Science Behind the Startling Power of Story