Business of Story #27: How to Create Business Stories People Actually Care About
Feb 17, 2016
Join John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, as he dives into the powerful art of storytelling in the business realm. He explains how mirror neurons affect our connection to stories and shares insights on the quest structure in business narratives. John also reveals common pitfalls in storytelling and how to overcome them, emphasizing the importance of empathy and audience engagement. Get ready to enhance your storytelling skills and captivate your audience!
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Avoid Over-Explanation, Cultivate Empathy
- Avoid over-explaining in stories; let the audience infer the message to engage them actively.
- Cultivate genuine love for your protagonist to foster empathy and make the story resonate.
Stories Activate Mirror Neurons
- Stories are fundamental like breathing because they allow us to share experiences and see the world from others' perspectives.
- Mirror neurons cause brainwaves to mimic the protagonist, deepening empathy and engagement in storytelling.
British Accent Mirror Neurons Anecdote
- Park Howell shared how adopting a British accent unknowingly at Heathrow showed the power of mirror neurons.
- This unconscious imitation illustrates how deeply stories and social connection influence our behavior.
