John York
World-renowned storytelling expert and former head of BBC Drama. Author of "Into the Woods: How Stories Work and Why We Tell Them" and creator of the BBC Writers Academy.
Best podcasts with John York
Ranked by the Snipd community
Apr 17, 2025 • 42min
283: How to Make Your Idea Maximally Contagious with Storytelling Guru John Yorke
Join storytelling guru John Yorke, a former head of BBC Drama and author of 'Into the Woods,' as he shares how powerful narratives shape leadership and drive business success. He reveals the secrets of compelling storytelling, touching on the journey of overcoming fears and the essential roles of protagonists and antagonists. John emphasizes the importance of authenticity, showing how relatable stories can connect with audiences. Discover the evolution of storytelling and its transformative ability to unite teams and inspire action in today's world.
Feb 17, 2016 • 52min
#27: How to Create Business Stories People Actually Care About
Join John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, as he dives into the powerful art of storytelling in the business realm. He explains how mirror neurons affect our connection to stories and shares insights on the quest structure in business narratives. John also reveals common pitfalls in storytelling and how to overcome them, emphasizing the importance of empathy and audience engagement. Get ready to enhance your storytelling skills and captivate your audience!
