283: How to Make Your Idea Maximally Contagious with Storytelling Guru John Yorke

Want your idea to spread like wildfire? Do you want to move your audience to action? There is a way to achieve this. 

This week, Oliver is joined by John Yorke, a world-renowned storytelling expert and former head of BBC Drama, to unravel the secrets of compelling narratives.

John wrote the OG of storytelling books: "Into the Woods: How Stories Work and Why We Tell Them" and became the storyteller’s storyteller. 

When it was published over a decade ago, it opened many eyes to story structures, the importance of change and turning points, and the protagonist’s internal and external conflicts that create the tension. 

In our conversation, John shares how storytelling techniques – long used by writers, playwrights, and screenwriters – can be applied to leadership and business.

He also shares details about his forthcoming book, the follow-up to Into the Woods. 

Find out more about John Yorke: https://www.johnyorkestory.com/

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