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283: How to Make Your Idea Maximally Contagious with Storytelling Guru John Yorke

SPEAK LIKE A CEO

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Exploring the Narrative Shape of Business Stories

This chapter explores the metaphor of 'Into the Woods' as it relates to storytelling in business, emphasizing the journey of overcoming fears and uncertainties. The discussion highlights the tension in the British writing community between structured storytelling theories and the fluidity of artistic expression.

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