SPEAK LIKE A CEO

Bad communication costs businesses $37 billion a year, and chances are, it's costing you too. Celeste Headlee is one of the most watched TED speakers ever and a global authority on conversations. And today, she's going to show you how to save money by communicating better. Plus: she exposes the bad advice you’ve been given by so-called experts.Timestamps00:00 The Cost of Poor Communication01:19 The Inefficiency of Emails04:03 Mastering the Art of Conversation28:21 Switch vs. Support Responses in Conversations29:34 The Impact of Technology on Communication33:29 The Future of Communication and AI

Have you ever struggled to explain what you do, or find it hard to cut through? And no, it’s not about refining your elevator pitch or polishing your LinkedIn bio. It’s about making one crucial decision: what are you not?Because in a noisy world, people don’t remember nuance. They remember contrast.Global brand and positioning strategist Laura Ries argues that the clearest way to stand out as a leader or a company is to pick the right fight. Not out of anger. Out of clarity.She’s spent decades advising global brands. In her new book Pick the Right Fight, she shows why finding your strategic enemy might be the smartest move you ever make.She breaks it down:-Why people don’t buy “better” – they buy “different”-How to become instantly memorable by positioning against something-Why trying to “stay open” often keeps you invisible- And how even something as small as a color, a word, or a tagline can anchor your entire presence.This isn’t theory. It’s about being findable in a world that forgets you in seconds.You’ll leave this episode asking a powerful question:What am I not – and what fight am I really here for?Timestamps00:18 The Power of Strategic Enemies02:12 Visual Branding & Positioning08:53 Brand Focus & Differentiation (Subaru, Tesla, Liquid Death)14:44 Personal Branding & Authenticity24:44 Reflecting on a Legacy25:16 The Evolution of Advertising and Positioning28:45 Modern Branding Challenges and Strategies48:13 Brand Extensions, Pivots & Case Studies

Steve Martin, a behavioral scientist and author, specializes in applying psychology to enhance influence and trust. In this engaging conversation, he reveals that changing minds isn't the key to influence. Instead, he emphasizes building trust through effective messaging. He discusses the importance of being a reliable messenger, particularly in an era rife with misinformation. Steve also delves into decision psychology, the significance of relatability over status, and how human connection plays a crucial role in a tech-dominated landscape.

Colin M. Fisher, a Harvard-trained management professor and former jazz musician, discusses team performance insights from his book, The Collective Edge. He debunks myths about collaboration, emphasizing that large teams often lead to slower decision-making and confusion. Fisher highlights the difference between genuine trust and superficial team-building tactics. He shares how jazz improvisation can enhance leadership and collaboration. His strategies help revitalize stagnant teams without needing drastic measures like firings, focusing instead on clarity and supportive environments.

Meet the man who scaled Kindle and turned McDonald’s, Volvo, and MGM into truly digital businesses. Atif Rafiq has helped reshape some of the world’s biggest brands by challenging how organizations make decisions and execute bold ideas. As the first Chief Digital Officer in the Fortune 500 and author of the Wall Street Journal bestseller Decision Sprint, Atif believes the true competitive edge lies not in execution alone, but in mastering the messy, often misunderstood process of decision-making.Atif breaks down how to foster a culture where problem-solving thrives, people feel heard, and collaboration leads to clarity. He knows what he talks about: Atif led the transformation of McDonald’s customer experience through self-service kiosks and shares how old school carmaker Volvo reimagined its digital strategy.Now as founder of Ritual – an AI-native workspace designed for strategy, product, and cross-functional collaboration – Atif is building what some have called a “McKinsey Killer.” He offers a compelling take on how AI can democratize high-quality problem-solving and why consultants will need to evolve to stay relevant.He also shares his most important piece of communication advice for leaders: seek clarity before you provide it. In a world moving faster than ever, Atif’s approach to thoughtful decision-making, human-centered innovation, and transparent leadership offers a powerful roadmap for change.00:00 Welcome00:19 Establishing a Culture of Problem Solving01:31 Leadership and Cultural Shifts at McDonald's04:12 Digital Transformation at McDonald's07:48 Innovations at Volvo09:18 Decision Sprint: The Book16:58 Methodology for Effective Decision Making18:25 AI and the Future of Decision Making20:03 Introducing Ritual: AI Native Workspace20:58 Key Questions for Exploration and Discovery21:14 Ritual: AI-Powered Collaboration21:38 Overcoming Information Sharing Challenges22:10 Human-AI Collaboration in Ritual22:32 Structuring Problem Spaces with AI23:24 Measuring Confidence in Recommendations23:37 Ritual vs. Traditional Consultants24:44 Future of Consulting in the AI Era28:38 Upskilling and the Next-Gen Knowledge Worker32:47 Challenges and Opportunities for Founders34:41 Building Long-Term Relationships36:05 Advice for Younger Self and Community Building38:39 Final Thoughts and Communication Advice

What makes someone unforgettable in today’s noisy, distracted world? Oliver Aust sits down with Lorraine K. Lee – author of Unforgettable Presence, globally recognized keynote speaker, LinkedIn Learning instructor with over 300,000 followers, and former editor at LinkedIn – to explore the art and science of becoming someone people remember, trust, and want to work with.Lorraine shares her deeply personal and professional journey from being a high-performing, yet overlooked team member at LinkedIn to becoming one of the most in-demand voices on executive presence, virtual communication, and career visibility. Her transformation didn’t happen overnight – it was fueled by a clear realization: being good at your job isn’t enough if no one notices. You need presence – and that’s a skill anyone can learn.She introduces listeners to her signature frameworks, starting with the EPIC career brand: Experiences, Personality, Identity, and Community. This framework helps you define and communicate your professional identity with intention, starting with your unique background and values, and extending to how others perceive and speak about you. She follows with the RAVE model for influence: Relationships, Appearance, Visibility, and Expertise. It’s a practical roadmap for building influence at any level, with or without a formal leadership title.Lorraine also shares highly actionable tips for upgrading your video presence, leading meetings with impact, and navigating first impressions – both in person and online. You’ll learn why micro-behaviors matter more than you think, how to manage your energy like an athlete, and how to leverage LinkedIn not just to go viral, but to build meaningful professional relationships. Lorraine emphasizes that presence isn’t about being the loudest voice in the room – it’s about being the most intentional.Find out more about Lorraine K. Lee: https://lorraineklee.com/Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

What if machines could read us better than people can? Blake Eastman is on a mission to make that a reality – and to ensure it serves humanity, not replaces it.Blake is the founder of The Nonverbal Group, a former poker pro and psychology professor, and now a pioneering builder at the intersection of human behavior and AI. Blake pulls back the curtain on his decades-long obsession with decoding people, from micro-reactions and smiles to power dynamics and unspoken expectations.He also previews his upcoming book, a science-backed reimagining of How to Win Friends and Influence People. It will break down the underlying psychological forces – like hierarchy, status, and value orientation – that shape how we communicate. His goal? To create a foundational guide for truly understanding human behavior at its most nuanced level.Blake explains why the popular ideas of “reading people” and “taking baselines” are misleading, and how even experts often misinterpret the subtle signals that govern human connection. He dives into the challenge of building machines that can identify social friction, coach people in real-time, and even outperform humans in behavioral prediction – without losing the ethical thread of care and responsibility.Throughout the episode, you'll learn how AI can supercharge your social intelligence, why most communication advice fails without context, and how to develop the kind of communication range that makes leaders truly effective. Blake also shares actionable insight into how anyone – especially those with cross-disciplinary skills – can leverage AI to gain a massive edge in business and life.Find out more about Blake Eastman: https://www.nonverbalgroup.com/Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Join Danny Fontaine, The Pitch Guy and author of "Pitch: How to Captivate and Convince Any Audience On The Planet," as he redefines the art of pitching. He reveals his innovative TITAN and Storycoaster frameworks that turn pitches into unforgettable experiences. Learn how emotional connections can trump logic, why trust is essential, and how to craft stories that resonate. Danny shares tips for introverts, the importance of authenticity, and even the legendary pitch story that changed British advertising forever!

Oliver’s TEDx talk, “AI-Powered Leadership: Why Supercomputers Need Supercommunicators” just dropped. It sets the stage for a real talk on what AI means for leaders. Oliver and his bestie, serial founder Gerrit McGowan explore how emerging tech is reshaping communication, leadership, and trust, and how leaders can use AI without losing authenticity.  From voice cloning to deepfakes, from 3D avatars to AI writing assistants to humans leading teams of AI agents – this conversation hits on the future that’s just arrived. They explore what leadership looks like when AI can seemingly outthink us in every domain. They examine where humans still have the edge, and how leaders can stay relevant.Gerrit also reveals how he lost his voice hours before a keynote and created his virtual self overnight to go on stage. They talk trust, communication, and how to train AI tools to sound like you. Plus, Oliver shares the 10–80–10 rule for using AI to accelerate your work without outsourcing your voice.And both wrestle with a critical question: where does the human edge still matter?This is not a debate on whether AI is coming. It’s a field manual for staying human and relevant.Oliver’s TEDx talk is live now: https://youtu.be/Va82je55WSU?si=P9DTsBlFBhqCwHcGMake sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Oliver’s TEDx talk, “AI-Powered Leadership: Why Supercomputers Need Supercommunicators” just dropped. It sets the stage for a real talk on what AI means for leaders. Oliver and his bestie, serial founder Gerrit McGowan explore how emerging tech is reshaping communication, leadership, and trust, and how leaders can use AI without losing authenticity.  From voice cloning to deepfakes, from 3D avatars to AI writing assistants to humans leading teams of AI agents – this conversation hits on the future that’s just arrived. They explore what leadership looks like when AI can seemingly outthink us in every domain. They examine where humans still have the edge, and how leaders can stay relevant.Gerrit also reveals how he lost his voice hours before a keynote and created his virtual self overnight to go on stage. They talk trust, communication, and how to train AI tools to sound like you. Plus, Oliver shares the 10–80–10 rule for using AI to accelerate your work without outsourcing your voice.And both wrestle with a critical question: where does the human edge still matter?This is not a debate on whether AI is coming. It’s a field manual for staying human and relevant.Oliver’s TEDx talk is live now:  https://youtu.be/Va82je55WSU?si=tjUI3OmIIs0WvsfV Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/