SPEAK LIKE A CEO

294: Pitch Like a Pro: How to Captivate and Convince Any Audience

4 snips
Jul 10, 2025
Join Danny Fontaine, The Pitch Guy and author of "Pitch: How to Captivate and Convince Any Audience On The Planet," as he redefines the art of pitching. He reveals his innovative TITAN and Storycoaster frameworks that turn pitches into unforgettable experiences. Learn how emotional connections can trump logic, why trust is essential, and how to craft stories that resonate. Danny shares tips for introverts, the importance of authenticity, and even the legendary pitch story that changed British advertising forever!
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ANECDOTE

British Rail's Disruptive Pitch

  • In 1979, a small agency ABM pitched to British Rail by staging a messy, unwelcoming reception to mimic the bad train experience.
  • Their founder timed a dramatic entrance perfectly to embody customer frustration and promise change, winning the pitch memorably.
ADVICE

Create Emotional Connection First

  • Avoid defaulting to PowerPoint; pitches are moments to create emotional connection, not just share data.
  • Immerse your audience in an experience to shift their perspective and make them lean in emotionally.
INSIGHT

Pitching Is Constant Persuasion

  • We pitch constantly, not just in business but everyday persuasion scenarios.
  • The techniques for connecting emotionally are broadly useful beyond formal pitches.
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