SPEAK LIKE A CEO

289: How to Run Virtual Meetings That Energize, Not Drain with Andrew Brodsky

May 29, 2025
Andrew Brodsky, a management professor at the University of Texas at Austin and author of "Ping: The Secrets of Successful Virtual Communication," tackles the problem of Zoom fatigue in this engaging discussion. He reveals how intentional virtual communication can enhance productivity and reduce burnout. Listeners learn why video meetings often feel off, the myths surrounding remote work, and the essentials of the 'PING' framework. Brodsky also emphasizes authentic communication, the role of AI in digital interactions, and actionable strategies to optimize virtual meetings.
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INSIGHT

When Virtual Beats In-Person

  • In-person communication is not always the best option for productivity.
  • Synchronous virtual meetings can be more efficient than long email exchanges.
INSIGHT

Textual Brainstorming Works Best

  • Early stage brainstorming works better as asynchronous text rather than live meetings.
  • Text brainstorming reduces social pressure and anchors on previous ideas.
INSIGHT

Virtual Communication Dimensions Matter

  • Virtual communication modes differ by cue variety and synchronicity.
  • Small lags in video calls disrupt flow and cause awkward pauses.
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