SPEAK LIKE A CEO 291: How to Get to the Point with Joel Schwartzberg
Jun 12, 2025
In this engaging discussion, communication expert Joel Schwartzberg, author of 'The Language of Leadership' and 'Get to the Point', shares vital insights on effective leadership communication. He introduces the 'I Believe That' Test and the 'XY Test', tools designed to help leaders refine their messages and stay focused. Schwartzberg emphasizes the importance of clear communication to avoid rambling and cognitive overload. Additionally, he addresses the gap between self-perception and audience feedback, encouraging authenticity in public speaking.
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Importance of Having a Point
- Without a clear point, everything you say is pointless and loses the audience.
- Many confuse a point with a topic or catchphrase, but a point is what you want to convince others of.
Tests to Identify Your Point
- Use the I Believe That test to check if your point is a complete sentence.
- Use the XY Test: if we do X, Y will result, to clarify what you propose and its impact.
Start Communications With Your Point
- Identify your point before any communication, not just big presentations.
- Lead with your clear point to avoid rambling and keep your audience engaged.
