Kendall Haven on Story Proof: The Science Behind the Startling Power of Story

In 'Wired for Story,' Lisa Cron combines neuroscience with storytelling principles to help writers understand how the brain processes stories. The book explains how to hook readers by meeting their hardwired expectations, how to structure a story effectively, and how to use conflict and character development to keep readers engaged. Cron provides numerous examples from literature and film, along with practical advice and checklists to improve writing skills. The book emphasizes that a story is not just about plot, but about how the protagonist changes as a result of their journey, making it an internal rather than external experience for the reader.

StorySmart builds upon the neuroscientific findings in Storyproof, offering practical strategies for using the science of story to persuade, inspire, influence, and teach. It provides a framework for crafting effective narratives that resonate with audiences and achieve specific communication goals. The book explores various storytelling techniques and their impact on the brain, empowering readers to become more effective communicators. It emphasizes the importance of understanding audience psychology and tailoring stories to specific contexts. StorySmart is a valuable tool for professionals and educators alike.