The Neuroscience of Storytelling

This chapter explores the intersection of storytelling and neuroscience, drawing on extensive research to highlight how stories influence human cognition and emotional engagement. The discussion includes experiments conducted to examine the impact of narrative structure and character elements on audience perception, as well as the neurological responses measured through techniques like EEG and fMRI. Ultimately, the chapter emphasizes the power of storytelling in communication while cautioning against its potential manipulative use in society.