Business of Story cover image

Business of Story

Latest episodes

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Sep 2, 2024 • 57min

#479: How to Craft Effective Leadership Narratives Using the S.O.A.R. Story Structure

Paul Morton, founder of the Practical Leadership Academy and host of the Practical Leadership podcast, shares how to use storytelling to increase the impact of your servant leadership with his S.O.A.R. storytelling strategy. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Aug 26, 2024 • 51min

#478: How a Popular College Football Analyst Became an Emmy-Winning Storyteller

Yogi Roth, Emmy Award-Winning Filmmaker, College Football Analyst & Author, and host of the Y-Option podcast shares how he accelerated his career in college football as a storyteller on the PAC-12 Network and other mediums. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Aug 19, 2024 • 47min

#477: Learn the C.R.E.A.T.E. Process to Reframe Your Story Into a Powerful Brand

Joy Spencer, founder of Reframe to Create, shares her expertise in the C.R.E.A.T.E process, designed to help individuals uncover their unique gifts for branding. The discussion dives into storytelling's vital role in leadership and social justice, highlighting how personal narratives can drive change. Spencer also emphasizes the importance of supportive networks in fostering creativity and transforming personal stories into impactful missions. Finally, she reflects on the joys and challenges of connecting with audiences through podcasting.
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Aug 12, 2024 • 46min

#476: How to Build Community and Collaboration Through the Stories You Tell

Jenny Poon, CEO & Founder of HUUB and CO+HOOTS, empowers entrepreneurs, especially those from underrepresented communities, to overcome barriers and seize the opportunities they deserve. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Aug 5, 2024 • 53min

#475: 3 Ways to Find Your Funny in Your Business Storytelling

Marta Ravin, founder of Marta Ravin Productions, shows you how to embrace your unique sense of humor and not be afraid to use it at work with colleagues, clients and leading your teams. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Jul 29, 2024 • 56min

#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling

Phillip Swan, Managing Partner at Pi Partners and CRO at LingoAid, is a go-to expert in customer-centric marketing strategies. He shares how storytelling can elevate customer experiences and drive loyalty. The discussion highlights the importance of empathy in understanding customers and creating impactful narratives. Swan also explores the critical differences between product problem fit and product market fit, emphasizing the role of agility in responding to customer insights. Listeners will gain valuable frameworks to refine their brand communication and engage audiences effectively.
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Jul 22, 2024 • 46min

#473: Why Building Trust With Your Storytelling is the Best Medicine

Dr. Jessica Vogelsang, Chief Medical Officer at the American Animal Hospital Association (AAHA) and author of All Dogs Go to Kevin, shares how she uses storytelling to demonstrate empathy and build trust with pet owners for the best outcomes for their cherished pets. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Jul 15, 2024 • 50min

#472: What’s the Point in Telling Your Story?

Francisco Mahfuz, National Champion Speaker and Storytelling Coach, shares how experts and leaders can become more interesting than Netflix. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.    #StoryOn!   ≈Park
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Jul 8, 2024 • 56min

#471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio

Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Jul 1, 2024 • 57min

#470: How to Make Your Complex Sales Simple by Exploding the View

Pleasant Middelhof, Chief Operating Officer at Operator.ai, shares how to turn complexity into simplicity by exploding the view to its most important parts and then selling to solve those problems. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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