Business of Story #522: How AI is a Storytelling Collaborator, not a Competitor, With Hamlet Azarian
11 snips
Jul 14, 2025 
Hamlet Azarian, Founder & CEO of Azarian Growth Agency, shares how AI can revolutionize storytelling in marketing. He discusses the transformative power of tools like the Story Cycle Genie, streamlining brand narratives for enhanced efficiency. The conversation dives into agentic AI's role in automating tasks while emphasizing the need for human creativity. Hamlet also explores no-code tools empowering startups, and the importance of authentic emotional narratives in building brand confidence. Tune in for insights on leveraging AI for business growth!
AI Snips
Chapters
Transcript
Episode notes
AI as a Historic Transformation
- AI represents a transformative shift comparable to the Industrial Revolution.
- Embracing AI with practical systems boosts confidence in scaling businesses.
Agentic AI Automates Sales Research
- Hamlet described automating lead research and qualification with agentic AI.
- AI can prepare qualifying questions and even coach sales calls.
AI as Writing Research Assistant
- AI solves the blank page problem by turning writers into researchers and journalists.
- Generated drafts require human editing to add authentic voice and polish.