Hamlet Azarian

Hamlet Azarian, a marketing executive with over 20 years of experience in scaling startups, shares invaluable insights on growth marketing. He elaborates on a data-driven approach, emphasizing multivariate testing and understanding customer psychographics. Hamlet discusses actionable strategies like rapid idea testing and optimizing landing pages. He stresses the importance of a growth mindset and highlights tools that help enhance customer engagement. His journey also illustrates the value of education in empowering future marketers.