The Futur with Chris Do Build, Test, Scale, Repeat - With Hamlet Azarian | Episode 338
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Apr 5, 2025 
Hamlet Azarian, a marketing executive with over 20 years of experience in scaling startups, shares invaluable insights on growth marketing. He elaborates on a data-driven approach, emphasizing multivariate testing and understanding customer psychographics. Hamlet discusses actionable strategies like rapid idea testing and optimizing landing pages. He stresses the importance of a growth mindset and highlights tools that help enhance customer engagement. His journey also illustrates the value of education in empowering future marketers.
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Camino Financial Example
- Hamlet Azarian helped scale Camino Financial, a startup providing loans to first-generation Latino businesses.
- Early experiments on Facebook revealed the importance of family-oriented imagery and messaging.
Prototype and Test
- Test product-market fit with prototypes and landing pages before building a full product.
- Run small, targeted campaigns to gauge interest and gather valuable early feedback.
Multivariate Testing
- Use multivariate testing on social media ads to identify resonant themes and targeting options.
- Test different value propositions, imagery, and ad copy to find what connects with your audience.