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#522: How AI is a Storytelling Collaborator, not a Competitor, With Hamlet Azarian

Business of Story

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Launch Strategies and AI-Driven Storytelling

This chapter explores essential strategies for startups and established businesses to improve their sales and marketing processes, using a bootstrap restaurant tech startup as a case study. It emphasizes the role of AI in enhancing storytelling and content creation, discussing tools like Story Cycle Genie to streamline brand narrative development. The chapter also highlights the significance of understanding brand archetypes and adopting a growth mindset to navigate the evolving business landscape.

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