Business of Story cover image

Business of Story

Latest episodes

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Jun 24, 2024 • 1h 1min

#469: Story-Doing: How to Blow Away Your Customers with a Multi-Sensory Journey

Samantha Hardcastle, founder and creative director of The Storied Experience, shares how to create epic experiences that your customers will share with their friends and family. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Jun 17, 2024 • 51min

#468: How to Deliver More Powerful Testimonials Using Audio Storytelling

Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Jun 10, 2024 • 46min

#467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling

Barry LaBov, founder of LABOV Marketing Communications and two-time Ernst & Young Entrepreneur of the Year, shares insights into harnessing storytelling for brand differentiation. He emphasizes the significance of celebrating a brand's unique traits within organizations before reaching out to customers. LaBov also reflects on his journey from music to marketing, illustrating how personal experiences enhance creative teamwork. He highlights how even ordinary products can boast extraordinary stories and warns against the dangers of commoditization, urging brands to embrace authenticity.
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Jun 3, 2024 • 56min

#466: The Secret to Six-Second Video Storytelling

Rain Bennett, author of Six Second Stories and host of The Storytelling Lab podcast, share how to use six-second stories to maximize your impact with video storytelling to grow your brand and business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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May 27, 2024 • 53min

#465: The 3 Keys to Engaging Your Audience With Your Learning Content

Guest Celisa Steele discusses maximizing learning engagement in continuing education. Topics include using the ABT method for storytelling, breaking content into 10-minute chunks for engagement, connecting content with audience needs, and the power of storytelling in education.
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May 20, 2024 • 38min

#464: The Storytelling Animal: How Stories Make Us Human

Guest Johnathan Gottschall discusses the power of storytelling to engage audiences, the influence of science fiction on human progress, challenges for marketers in the digital landscape, the structure of compelling narratives, and the impact of personal storytelling amidst self-doubt.
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May 13, 2024 • 1h 2min

#463: How to Use Your Personal Brand Story as a Superpower

Cheryl Hunter, TV host, shares her inspiring journey after surviving a kidnapping and how she empowers others through storytelling. She discusses the power of personal brand stories for global impact, resilience, and the importance of authenticity in crafting compelling narratives. The podcast explores the impact of storytelling on building movements and highlights the significance of vulnerability in connecting with audiences.
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May 6, 2024 • 1h 1min

#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling

Legendary Hollywood screenwriting coach Robert McKee shares insights on replacing business rhetoric with storytelling in B2B communication. Topics include the power of narrative, using storytelling to engage and persuade, exploring historical roots of communication, and mastering the art of persuasion through storytelling in business.
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Apr 29, 2024 • 53min

#461: Learn the Presentation Secrets of a Viral TEDx Creator

Ashley Stahl, founder and CEO of the Wise Whisper Agency and author of the internationally-acclaimed book You Turn, shares how to land and deliver compelling TEDx presentations and speeches using the art of storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Apr 22, 2024 • 1h 2min

#460: How to Use the Creator Economy to Build Belief in Your Brand Story

Glenn Ginsburg, President of The QYOU Media agency demonstrates how they use the creators to expand their storytelling across all social platforms to promote some of Hollywood’s biggest blockbusters. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

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