Business of Story

Chris Miller, Corporate Communications Manager at Visit Phoenix, explores how to use place-based storytelling to make your brand or destination unforgettable; for instance, helping the world understand that Phoenix isn't just a destination; it's an emotion, a feeling, a living story.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Luke Peters, Founder and CEO of Apex, shares how to unlock the most value in your brand while you position your company for future acquisition. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Tamsen Webster, author of Say What They Can’t Unhear: The 9 Principles of Lasting Change, shares… Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Jane McCarthy, Brand Strategist & Creator at Goddess Office and co-author of The Goddess Guide to Branding, shares how to identify and use your authentic feminine brand archetype to grow your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Sean Grace, President of Peak Luna Media and author of The Art of the Question: A Guide for Seekers, Dreamers, Problem Solvers, and Leaders, shares Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Dr. Marshall Goldsmith, the World’s #1 Executive Coach and author of 55 books, dives into life’s joys in his latest work, The Earned Life. He discusses the importance of savoring current achievements over delaying gratification, sharing powerful anecdotes from his coaching career. Goldsmith also explores how AI can revolutionize personal coaching and storytelling, especially in sales. He emphasizes the significance of crafting a compelling brand narrative and the challenges young professionals face in self-promotion within the digital landscape.

Fran Mallace, President & CEO of Make-A-Wish Arizona, shares what she has learned in her nearly 40 years in communications and media sales on how to build strong teams and lasting relationships with your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Hugo O’Doherty, the Director of Partnerships at movingtocanada.com, shares insights from nearly a decade in the immigration industry. He discusses the power of storytelling, emphasizing the ABT (And, But, Therefore) framework to foster trust with diverse audiences, especially newcomers. Hugo recounts his own migration journey from Ireland to Canada and reveals how empathetic communication can bridge cultural gaps. He highlights the importance of community and tailored resources in supporting immigrants as they navigate their new lives.

Will Barron, Managing Director of salesman.com and author of Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, shares how to use a simple framework to make your boring business-2-business pitches in the boring niches you serve because boring is in the eye of the beholder. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park