

Business of Story
Park Howell, Brand Story Strategist
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Episodes
Mentioned books

Jan 13, 2025 • 51min
#498: Why Your Brand Story Needs a Radical Focus and How to Find It
Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Jan 6, 2025 • 1h 1min
#497: How to Land Your Ideal Job by Telling Your Accomplishment Stories
Amanda Miller, an expert resume writer and job-search coach, dives into the art of storytelling for career advancement. She shares tips on crafting personal brand narratives, emphasizing how to weave accomplishments into resumes and LinkedIn profiles. Amanda highlights the CAR framework for structuring impactful stories and discusses common pitfalls job seekers encounter. She also advocates for a strategic presence on LinkedIn, demonstrating how storytelling can elevate a job search and connect candidates with potential employers. Engage your narrative, and watch your career soar!

Dec 30, 2024 • 59min
#494: How to Make Culture Change Easy Using Your Stories
Jamie Notter co-founder of PROPEL and author of the new book Culture Change Made Easy, explores how to embrace, instigate and manage business culture change in what seems like the fastest cultural changes we’re all experiencing in the world. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 23, 2024 • 57min
495: How to Reframe Your Personal Brand Story With the Vital Framework
Katie Richardson, an Executive Business/Life Coach, shares the powerful system called the VITAL FRAMEWORK that will show your audience how to lift the drag in their business and life and help them achieve parabolic growth. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 16, 2024 • 46min
494: Speaking Secrets to Dramatically Increase the Impact of Your Stories
Laurie Schloff, an Executive Communication Coach at Partners in Communication, Inc., shares the speaking techniques that will dramatically increase the impact of your stories. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 9, 2024 • 56min
#493: How to Unlock Customer Insights That Make Your Stories Sell
Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Dec 2, 2024 • 48min
#492: How to Leverage the Power of Place-Based Storytelling
Chris Miller, Corporate Communications Manager at Visit Phoenix, explores how to use place-based storytelling to make your brand or destination unforgettable; for instance, helping the world understand that Phoenix isn't just a destination; it's an emotion, a feeling, a living story. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Nov 25, 2024 • 49min
#491: How to Leverage Your Brand Story for a Profitable Business Exit
Luke Peters, Founder and CEO of Apex, shares how to unlock the most value in your brand while you position your company for future acquisition. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Nov 18, 2024 • 50min
#490: How to Quickly Build a Badass Brand to Profit on Your Expertise
Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Nov 11, 2024 • 56min
#489: How to Inspire Meaningful, Lasting Change and Build Enduring Buy-in
Tamsen Webster, author of Say What They Can’t Unhear: The 9 Principles of Lasting Change, shares… Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park