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Business of Story

Latest episodes

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Apr 15, 2024 • 56min

#459: How to Win Against Digital Distraction With Your Storytelling

Julienne Ryan, author of the I Learned-it-in-Queens Communications Playbook, a book that teaches Winning against Digital Distraction, explores current communication-mutant challenges and their accompanying opportunities, and her eight practical plays that can help you be a "bettah" communicator­—Queens style. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Apr 8, 2024 • 49min

#458: How to Use Your Personal Passions to Propel Your Professional Pursuits

Jackie Cross, founder of Ignite on Wheels and member of the eXp Realty team, shares how she combined her love for rollerskating with business to create an influential personal brand that has ignited her success as the Austin, TX, Roller Skating Real Estate Agent. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Apr 1, 2024 • 49min

#457: The Trick to Producing Viral, Resilient Stories

Roger Sorkin, Executive Director of The American Resilience Project, shares how to understand what your audiences care about and how to communicate with them effectively and persuasively. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Mar 25, 2024 • 57min

#456: How to Communicate Your Brand Story With Compelling Clarity

Kathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help you accomplish your greatest goals by seeing things more clearly. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Mar 18, 2024 • 1h 3min

#455: How to Unstick Stuck Minds With Your Business Storytelling

Michael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Mar 11, 2024 • 53min

#454: Is Magic Real? Coincidence, Serendipity, Synchronicity & Storytelling

Joelle Prochera, Master Coach & Messenger of Magic, answers the question, “Is magic real?” in your life and why you should pay attention to the coincidences you experience that just might be the universe’s way of showing you your most productive path forward.   Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Mar 4, 2024 • 49min

#453: How to Engage Hispanic Audiences With Your Storytelling

Leslie Koch, VP, Social Media for TelevisaUnivision, explores how to reach and engage the Hispanic audience in a way that resonates authentically in-culture through music, sports and other passion points. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Feb 26, 2024 • 1h 4min

#452: 6 Keys to Conquering the Chaos to Grow Your Business

Clate Mask, Co-Founder of Keap and author of Conquer the Chaos: The 6 Keys to Success for Entrepreneurs, shows you how to reclaim your sanity and your business with a simple but powerful approach to your daily personal and professional activities. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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Feb 19, 2024 • 49min

#451: How to Create Business Impact With Your Data Storytelling

Kat Greenbrook, founder of Rogue Penguin and author of The Data Storytellers Handbook: How to Create Business Impact Using Data Storytelling, shares how to turn your data into drama to move your people from “Aha” to action. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park
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4 snips
Feb 12, 2024 • 46min

#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel

Storytelling expert Park Howell explores the power of the Storytelling Flywheel in marketing, using real-life examples like a Phoenix health center to showcase how trust and storytelling drive brand growth. Learn how to craft compelling brand stories and enhance storytelling skills for big impact, focusing on building trust and customer loyalty.

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