Business of Story cover image

Business of Story

#504: The Layer Cake Approach to Creating Your Sweet Brand Story

Feb 24, 2025
48:25

Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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