Business of Story #534: From Expert to Authority: The 3-Story Secret With Kyle Gray
Sep 22, 2025
In this engaging conversation, Kyle Gray, a world-class presentation coach and founder of StoryEngine, discusses how to transform deep expertise into magnetic authority through storytelling. He shares his journey from musician to storyteller and explains how experts can effectively communicate their value. Gray outlines three essential story types for creating compelling presentations and provides a step-by-step process for crafting authority stories. Listeners will discover practical tips to resonate with their audience and enhance their storytelling skills.
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Lead By Showing You Understand Them
- Paint your client's language onto your authority story so they feel seen before you teach.
- Prioritize showing understanding over listing credentials when opening a talk.
Struggle Can Become Your Differentiator
- Personal struggles often become unique market differentiators when reframed as strengths.
- Embracing your story changes decisions and positions you as the obvious expert to certain clients.
Tax Planner Webinar Turnaround
- David A. Perez cut two-hour webinars to 45 minutes and swapped tactics for belief-shifting stories.
- Conversions rose from ~5% to up to 20%, generating six to seven-figure revenue.
