#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
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A Good Mercenary Story
"I actually helped him identify a problem that they'd been experienced," she says. "Because i'd fed him that information, he came back to me and said, well how would you suggest we do something about it?" 'That was part of the solution we were putting forward anyhow,' adds Sheppard.
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