#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
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Using a Messenger to Help the Mercenary Get What They Want
The messenger is someone that you can use to feed information back into the organization. They're a great person to act as an intermediary, for a sales person, between themselves and the organization. And theyare also people that, without necessarily breaking any confidence internally, are able to tell you what's happening in the politics within that organization too. Sohat: You help the mercenary get what they want, and then by doing so, they would turn around and bring you in to do your work.
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