#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
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Is There Any Way of Overcoming a Negative Champion?
There is negative champion, and that person's very much aline with the incumbent competitor. So is there any way of overcoming a negative champion? It's really difficult to overcome them. The best way, of course, is to work with your positive champion. And what are the kinds of stories you might tell that negative champion to win them over?
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