#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
00:00
The One Thing That Separates You From Other Sales People?
Parkes started his career as an engineer before going into sales. He is a strong advocate of the lean principles, which he applies to selling. The three basic principles are reduce waste, create value and continual improvement. Parkes: "The only person that can define value is the prospect or the customer"
Transcript
Play full episode
