#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
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How to Use Stories to Drive Change Agents to Success
Change agent archetypes broken into three: champion law, sages and inquisitor. Sages are focused on communicating the idea; inquisitors look for quantifiable evidence. Don't be afraid to tell personal stories that open you up as authentic ad stories of where you may have failed or what you've learnt from failure.
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