#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
Business of Story
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Do You Have a Champion?
If you haven't got a champion on board, on your side, ready to help you get through all the gatekeepers, they're finding you might as well not go in there. And we break it into three we a mercenary, we have an accomplice and we have a messenger. I guess the mercenaries is the most interesting out of them. The mercenary focuses on what's in it. For me, they're the ones that are responding to vanity and personal advancement. T thats where they're sitting. There.
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