AI Snips
Chapters
Transcript
Episode notes
Initial Resistance to Enterprise Sales
- Ben Orenstein initially resisted enterprise sales at Tuple, prioritizing simple credit card transactions.
- However, the allure of prominent companies and substantial revenue led him to reconsider.
Bottom-Up Product Design
- Design products for bottom-up growth, starting with individual users.
- This simplifies enterprise sales by creating inbound demand.
Reverse Questioning
- When prospects question your product, turn the question back on them.
- This tactic often reveals their underlying motivations and answers.