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2min chapter
Enterprise sales for reluctant founders
Hackers Incorporated
How to Convince People to Buy Your Software
If you can build your product in such a way that it grows from the bottom up and like bottom meaning sort of bottom of the org chart or. It's like the users are gonna start using it they can hopefully get going easily for maybe for free or for cheap. Then if it works and as it spreads throughout the organization then you later trigger this more complicated more slow process That to me seems like easy mode. I haven't tried to go from the other direction But for us at least that has been really useful because we're kind of just taking orders of people that already know they want it.
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