2min chapter

Hackers Incorporated cover image

Enterprise sales for reluctant founders

Hackers Incorporated

CHAPTER

The Importance of Bottom-Up Sales

First lesson if you can do a bottom-up sales process That's great because I think that makes us all easier If you have to start from selling people on it, that's like a whole different business. Most of this is going to be very tactical So these are sort of like lessons i've shot down as I feel like i've gotten better at this thing so the first thing is A nice trickSo yes I am kind of taking orders But actually there is still negotiation that happens Like the procurement person is there to kind of like rake you over the coals And try to get a lot of concessions out of you Get the best agreement they can and then move on.

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